What will the dealership of the future look like?
We often ask ourselves this question. So, we get an answer from Prof. Ulrich Blum and students of Architecture & Interior Design from the MSA Münster School of Architecture. The results he gave us are fascinating and provide exciting insights into the car dealership of the future. A first overview of the project can be found in an article in the magazine AUTOHAUS.
We are happy to share with you some “learnings” from working with the students. We have developed the following theses regarding the rapidly changing mobility sector.
Car trade becomes a key competitive factor
The stationary car trade and the car dealership of the future are increasingly becoming a decisive success factor in the automotive industry.
However, the car dealership and the car dealership of the future will change and improve significantly compared to today’s car dealerships (pop-up stores, shop-in-shop, cross-selling mobility concepts, etc.).
Ideas and emotions are becoming increasingly important. The car dealership of the future will internalize and represent a completely new image of cars and mobility. Mobility is part of a self-determined, future-oriented lifestyle. Emotions and ideas become central at the point of sale. Modern architecture and intelligent shopfitting will emotionally stage existing cars and mobility solutions as well as their functions and complementary products and services in the car dealership of the future.
“Specialist ranges” are playing an increasingly important role. The car dealership of the future integrates completely new product range modules and specialist ranges that promote and supplement car sales. For example, the new tasks of electric cars open up completely new possibilities for rethinking the topic of specialist ranges. The respective business model in the car trade plays an important role here. The business model provides orientation as to which assortment mix is promising in each case.
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