Most interior designers think they don’t have the knack for understanding SEO strategies and their importance in the quest to reach and connect to customers. Actually, the principles of SEO or search engine optimization are similar to the goals of interior designing. Both are concerned with optimally placing elements in a strategic spaces,not only to make such space attractive but also functional.
The Internet space is broad and all encompassing, with millions of people browsing for information concerning all walks of life and every nature of business that exists globally. If an interior designer’s website is not optimized it could miss a lot of opportunities to draw in customers at any time of day. It’s just the same as designing the interiors of a business place, and optimizing spaces in ways that promote productivity and harmony.
Some Tips to Enhance the SEO of an Interior Decorator Website
SEO for interior decorator websites is extra challenging because there are a multitude of such websites vying to land as top answers for the key phrase “interior decorators” Appearing at the top means one of the contents appearing in the website provides the most relevant answer, based on the algorithm used by the search engine in ranking pages indexed for “interior decorator” queries.
Fill the Website with Blogs about Interior Decoration Topics
SEO experts suggest filling the website with blogs about the interior decorating business using long-tail keywords. The latter refers to key phrases composed by four more texts clustered in a way that matches popular and specific interior decoration queries, related to the work performed by interior decorators.
Take note that local SEO helps to filter down the number of competitors vying for the attention of homeowners or businesses looking for the best interior decorator near them or operating specifically in their city.
Use a long tail keyword that immediately identifies the structure of the business “Company” and the location in which it operates; Seattle Interior Decorator and Design Company. Another long tail keyword to use specifies a particular room as area of expertise: Bedroom Interior Decorator and Designer Company, or LA Bathroom Decorator and Designer Company.
Make it a point to always include the interior decorator company’s complete name, addresses and phone numbers in the “Contact Us” section and in the Home page to make it easier for search engine crawlers to index the website for location, as well as to verify the site in directory listings.
To monitor if the live keywords appearing in the blogs are being indexed by search engine crawlers, use an online rank checker keywords tracking tool.
Use Search Engine Friendly Images as Examples of Interior Decorating Projects
Fill the website with images of sample interior decorating projects but avoid making pages image-heavy. As much as possible, incorporate HTML text that will make the image crawl-friendly to search engine bots. Share images in relevant social media sites such as Pinterest and Instagram as this will increase the visibility of the interior decorating examples to the search engine crawlers.